Prof. Addada Narasimha Rao, an eminent academician, researcher and administrator is presently serving as Registrar, Adikavi Nannaya University, Rajamahendravaram. Born on 9th May, 1962, he became Andhra University rank holder with distinction in M.Com pursued it from ANR College, Gudivada, B.L.I.Sc. from Andhra University, M.B.A from Andhra University, Ph.D from Andhra University, and F.C.M.A. from Institute of Cost and Management Accountants of India, Kolkata. He has teaching and research experience spanning over 27 years in Commerce and Management Studies, and with an exposure to different work life environs like administration, research, and community service.
As an able administrator, he has rendered administrative services as – (a) Assistant Director for MBA programme through Distance Education of Andhra University, (b) Warden for AUACL Hostels, Andhra University, (c) Member of different committees in Andhra University, (d) Nodal Officer in the preparation of DPR for RUSA grants to Andhra University.
As a researcher, he was instrumental in many research activities for the last two and half decades. Eight Ph.Ds and six M.Phils were awarded under his guidance. He carried out research in distinctive areas like designing of Management Information Systems, Foreign Trade, Information Technology, Government Accounting Systems, Green Marketing, Environmental Accounting, etc. He has completed one major research project and two minor research projects funded by UGC.
He has published many research papers in reputed journals in diversified areas like Management Accounting, Financial Management, Human Resource Management, Information Management, etc. He has organized jointly few National Seminars in the areas of Business Management. He also served as Chairperson / Rapporteur in different National Seminars. He is the author / co-author of books in different subjects like Indirect Taxes, Managerial Economics, Management Accounting, Financial Accounting, Financial Management, and Operations Management. These are used as study materials for courses like M.Com., M.B.A. of Andhra University Distance Education, B.Com. course of Dr. B.R. Ambedkar Open University and for Intermediate by Board of Intermediate Education.
He is the life member of Indian Commerce Association, a professional body of Commerce Teachers in India. He is the Fellow Member of Institute of Cost and Management Accountants of India, Kolkata. He is also the Member, Academic Senate, Krishna University, Machilipatnam.
Prof. A. Narasimha Rao strongly believes that service to humanity is service to God. He was actively involved in 1996 Cyclone relief measures at nearby villages of Razole in East Godavari District with the help of Andhra University students. He was involved in organizing Blood Donation Camp at Santa Ashramam, Lawson’s Bay colony, Visakhapatnam. He was also involved in organizing a Medical Dental Camp at Peda Waltair, Visakhapatnam in collaboration with the Doctors of GITAM Dental College. He was actively involved in organizing training Programmes for fisherwoman of Visakhapatnam in Marketing activities of their Sea Fish and Importance of education to their children. He was also involved in educational awareness camps in slum areas through Panchajanya Educational and Welfare Organization, Visakhapatnam along with Ramakrishna Mission, Visakhapatnam. He was actively involved in Clean and Green, and Swatch Bharat Programmes at Andhra University.